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Sporty Magpie Cookie Policy

Last updated: 28 November 2021

Sporty Magpie ("we" or "us")  may use cookies when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site") to help customise the Site and improve your experience.

What are cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. These files are stored in your web browser (e.g. Chrome, Safari, Firefox and Internet Explorer) and requested by our Site when you visit us again. When you visit our Site we may collect information from you automatically though cookies or similar technology.

For further information, visit

Which cookies do we use?

We use cookies to make our website user-friendly and to understand how many visitors are using our Site. Here is some more information about the main types of cookies we use and what we use them for.

Sporty Magpie cookies (first party)

Our cookies come from two sources: Google Analytics and Hotjar

Google Analytics is widely used across the web. Google collects anonymised data from individual visits to our Site. We use this data to understand relevant topics such as which page you arrive at, how you navigate around our Site and the type of device you are using. We also monitor performance metrics such as how many visitors are using our Site and how many pages they visited.

Hotjar data is also anonymised and shows us the step-by-step path that visitors are taking through our Site and other information such as the exit points from different pages. We use Hotjar data to ensure that the design of our Site will allow visitors to find relevant information quickly and easily.

Third party cookies

We do not currently use other cookies to record your interactions on our Site. So when you visit other parts of the web you will never receive targeted or ‘reminder based’ advertising from us.

How to manage cookies

Most browsers are set to accept cookies by default. However, you can remove or reject cookies in your browser settings. Please be aware that such action could affect the availability and functionality of our Site.

For more information about how we use information collected by cookies and other tracking technologies, please refer to our Privacy Policy.

This Cookie Policy is part of our Privacy Policy. By using the Sporty Magpie website, you agree to be bound by this Cookie Policy and our Privacy Policy.


We reserve the right to make changes to this Cookie Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Cookie Policy. Any changes or modifications will be effective immediately upon posting the updated Cookie Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Cookie Policy to stay informed of any updates. You will be deemed to have been made aware of, will be subject to, and to have accepted the changes in any revised Cookie Policy by your continued use of the Site after the date such revised Cookie Policy is posted.